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Dorilton Motor Sports

Building a global brand

The powerful marketing engine of global sports

Motor sports have a fan base of nearly one billion followers. Dorilton understands the power of connecting with people through global sports brands. In the summer of 2020, Dorilton acquired the iconic Williams Racing team. We are building on the success of a global brand platform. We are focused on unlocking the value of motor sports by investing in leading motor-racing innovation, technology, and data.

Realizing the marketing potential

Based in Oxfordshire, England, the Williams team has won nine of Formula 1’s Constructors Championships, and its drivers have included some of the most celebrated names in history, such as Nigel Mansell, Damon Hill, and Alain Prost.

As a global brand, Williams is an important asset in marketing Dorilton, our portfolio companies, and their brands. Williams Racing is a natural fit with Dorilton’s core investment thesis. The team has a strong legacy as a family-owned firm, and we are investing in processes, systems, and technology to achieve the company’s potential. We will continue to build on the cutting-edge innovation and teamwork characteristic of the racing industry.