Building a global brand
The power of global sports
Motor sports enjoys an exceptional position as one of the world’s most popular sports, with a fan base approaching 1 billion followers. In the summer of 2020, Dorilton acquired the iconic Williams Racing team.
Dorilton understands the power of global sports brands to connect with fans. We are building on the success of a true global brand platform. We are focused on unlocking the vast potential of motor sports, through investment in leading motor-racing innovation, technology, and data.
Realizing our potential
As a global brand, Williams is an important asset in marketing Dorilton, our portfolio companies and their brands.
Williams Racing is a natural fit with Dorilton’s core investment thesis. The team has a strong legacy as a family-owned firm, and we can invest in processes, systems, and technology to unlock the company’s full potential.
A legacy of success
Based in Oxfordshire, England, the Williams team have won nine of Formula 1’s highly coveted Constructors Championships, and its drivers included some of the most celebrated names in history, such as Nigel Mansell, Damon Hill and Alain Prost.
The aim is to return the team to the front of the grid and to continue to build on the cutting-edge innovation and teamwork that is the lifeblood of the industry.